About Urban Hydration: Clean, Plant-Based Self-Care with Purpose

Welcome to Urban Hydration, a premier clean beauty and wellness brand dedicated to providing high-performance, plant-based skincare, hair care, and body care. We believe that deep, lasting hydration is the foundation of healthy skin and hair, and that high-quality self-care should be an accessible right, not an exclusive privilege. Our collections are thoughtfully formulated to work with your body's natural systems, delivering visible results that restore the skin barrier, strengthen hair, and boost daily confidence.

Our Story: Rooted in Family, Faith, and Authenticity

Urban Hydration was founded by the husband-and-wife team, Psyche and Vontoba Terry. The journey began at a personal crossroads when Psyche struggled to find gentle, effective solutions for her lifelong battle with dry skin and eczema. Frustrated by commercial products filled with unpronounceable chemicals, clinical packaging, and prohibitive price tags, she and Vontoba began crafting natural alternatives right from their kitchen table.

What started as a family solution quickly grew into a cross-cultural wellness movement. Today, Urban Hydration is a proudly Black-owned, female-founded business trusted by families and beauty professionals worldwide. We remain deeply connected to the communities we serve, guiding our product development with the same care, faith, and love that we give to our own family.

The Urban Hydration Difference: Clean Beauty That Performs

We do not chase temporary trends; we focus on clean, routine-driven solutions that target the root causes of dry skin and dry hair.

Plant-Powered Formulations

Every product we create blends nutrient-rich plant-based actives with performance-focused science. We utilize proven, wholesome ingredients like aloe vera, shea butter, castor oil, glycerin, and natural fruit extracts to attract moisture, help it penetrate deeply, and seal it in for lasting comfort and manageability.

Clean and Safe Standards

Your well-being is our highest priority. Urban Hydration products are certified Target Clean and Ulta Clean. Our entire catalog is meticulously crafted without harmful additives, meaning you will find zero sulfates, parabens, phthalates, or harsh synthetic dyes in our formulas.

True Cross-Cultural Accessibility

We design inclusive products engineered to nourish all skin types and hair textures. By breaking the barrier between luxury quality and high cost, we offer premium, ultra-hydrating self-care at affordable prices that everyday families can comfortably enjoy.

Beyond the Bottle: Our "Give and Grow" Mission

At Urban Hydration, we believe that true beauty means doing good on the inside and creating positive change in the world. True wellness extends far beyond personal care; it encompasses the health and survival of global communities.

Guided by our "Give and Grow" philosophy, we partner with global non-profit organizations like WATERisLIFE to combat the global water crisis. Clean drinking water is a fundamental human right. For every single Urban Hydration product purchased, we donate one gallon of clean water to communities in need. Through this movement, our customers have helped fund and build clean drinking water wells internationally, transforming tens of thousands of lives and awarding thousands in educational scholarships.

Thank you for being a part of our story. When you choose Urban Hydration, you are investing in clean, effective beauty for yourself while bringing life-saving resources to the world—one bottle at a time.