About Dog is Good

Welcome to Dog is Good, a premier award-winning lifestyle brand dedicated to celebrating the remarkable, unconditional bond between humans and their dogs. Founded in 2008 by professional dog trainer Gila Kurtz and her husband Jon Kurtz, a retired Navy Captain, our mission is simple yet profound: to change lives one dog at a time. We create fashion-forward apparel, unique gifts, and expressive home decor for the passionate "dog people" who know firsthand that life is simply better with a dog by their side.

Our Story & Inspiration

The idea for Dog is Good (DIG) was born out of Gila’s daily life as a professional dog trainer. Frustrated by the lack of high-quality, genuinely fashionable clothing that allowed her to express her love for dogs, she teamed up with Jon to launch a brand centered around the unique joy of the human-canine relationship.

We don't just sell apparel—we capture that magical, pure feeling of the first two minutes when you walk through the front door and your dog runs to greet you. Our designs use clever humor, sophisticated art, and poignant sentiments to evoke an immediate "OMG, that is so me!" response from dog lovers around the world.

Our Premium Collections

What started with a single creative t-shirt design has grown into a massive collection of premium lifestyle merchandise. Whether you are shopping for yourself, your home, or looking for the perfect novelty gift for a fellow pet parent, our catalog features:

• Dog-Themed Apparel: Ultra-soft unisex t-shirts, cozy crewneck fleeces, graphic hoodies, caps, and specialized lifestyle apparel (including our custom-designed medical scrub tops) that blend comfort with authentic dog-loving style.

• Gifts & Lifestyle Accessories: Funny coffee mugs, statement wine bags, durable tote bags, and expressive stickers that serve as great conversation starters.

• Home Decor & Goods: Thoughtfully crafted pillows, artistic coasters, and high-quality housewares engineered to bring the warmth of pet companionship into your living space.

• Pet Essentials & Supplies: Specialized gear and curated items designed specifically to keep your furry best friend happy, healthy, and comfortable.

Community, Giving Back, and the Pop-Up Movement

At Dog is Good, we believe that dogs have a profound power to make us better humans. We are deeply committed to making a positive social impact, which is why we continuously support animal welfare organizations, shelters, and veterans' non-profits. We are especially proud to partner with The BOLO Project, a dedicated non-profit focused on helping teenagers build confidence, emotional resilience, and leadership skills through the transformative power of the human-dog bond.

As an innovative brand, we reach our community through a dynamic multi-channel experience. Beyond our primary online e-commerce storefront, our products are featured in hundreds of wholesale retail locations globally. We also empower independent dog lovers across the country through our unique Pop-Up Shop and DIG Exhibitor programs, bringing the experiential joy of Dog is Good directly to local festivals, pet shows, and community events.

Whether you are a proud dog mom, a dedicated dog dad, or someone who simply believes that "Dog is Everything," we invite you to join our global family. Explore our collections today and show the world how great it feels to be with Dog!